Blog

In the words of Neil Sedaka, “breaking up is hard to do.” And, while Sedaka sang of heartbreak and lost love, the challenges of navigating a … READ MORE

Experiences are shared. They are shared by those who participate “in the moment” and by those who relive them via social media. For brands … READ MORE

Gone are the days when journalists were the only editorial contacts on a brand’s media list. Today, media lists encompass not only editors,… READ MORE

From natural disasters to employee and client incidents, a crisis can strike at any time. For businesses and nonprofits alike, taking proactive… READ MORE

Believe it or not, we are officially wrapping up the first quarter of 2017. Whether it was a time for your small business to hit the ground running… READ MORE

A “like” just isn’t enough according to Facebook. The social media marketing platform’s most recent algorithm change gives more weight … READ MORE

From health insurance companies and hospitals, to healthcare attorneys and private medical practices, marketing plays a key role in cultivating… READ MORE

Whether your brand is 50years old and reflects decades of excellence in a specific industry, was recently refreshed or is soon to be launched,… READ MORE

For many colleges and universities, increasing their share of voice in the media is an important objective. Being consistently quoted in… READ MORE

As the media landscape has evolved, blogger relations and influencer relations have emerged as components of public relations programs.… READ MORE