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Blog

Co Blog Images 03

How to Ace a Media Interview: Make Yourself Perfectly Clear

By Danielle Cyr | media interviews, media relations, media training, PR, public relations | Comments are Closed | 16 June, 2017 | 0

Securing a feature story in a leading industry publication or mainstream media outlet is a coup for many companies. It is an opportunity to… READ MORE

When It Comes to Marketing Goals Be Perfectly Clear

It’s Time to Address the Barriers to Marketing Success

By Danielle Cyr | marketing, marketing ROI, marketing strategy | Comments are Closed | 9 June, 2017 | 0

An under-performing marketing program can be a barrier to success. When marketing isn’t helping to increase brand awareness, build relationships… READ MORE

Co Website Images Bridge House Website

Is Your Website Costing You Business? The Case for Responsive Design

By Danielle Cyr | responsive design, responsive websites, web design, web development, website design | Comments are Closed | 31 May, 2017 | 0

On April 21, 2015, Google increased the weight of “mobile-friendliness” as an organic search ranking signal. With these changes, companies… READ MORE

searching for a new marketing agency

Marketing Best Practices for Milestone Anniversaries

By Danielle Cyr | anniversary marketing, event marketing, marketing, marketing for company anniversaries | Comments are Closed | 12 May, 2017 | 0

Whether celebrating a centennial, bicentennial or other milestone anniversary, communicating the longevity and continued success of… READ MORE

searching for a new marketing agency

Breaking Up is Hard to Do: Tips for Changing Marketing Agencies

By Danielle Cyr | full-service marketing agency, full-service PR agency, marketing agency, marketing and PR firm, pr firm | Comments are Closed | 5 May, 2017 | 0

In the words of Neil Sedaka, “breaking up is hard to do.” And, while Sedaka sang of heartbreak and lost love, the challenges of navigating a … READ MORE

shutterstock 633088526

A Look at Marketing, Branding and the Customer Experience

By Danielle Cyr | brand experience, branding, marketing | Comments are Closed | 28 April, 2017 | 0

Experiences are shared. They are shared by those who participate “in the moment” and by those who relive them via social media. For brands … READ MORE

influencer marketing 2

4 Reasons Influencers May Be Hesitant to Engage with Your Brand

By Danielle Cyr | blogger relations, influencer marketing, media relations, public relations | Comments are Closed | 12 April, 2017 | 0

Gone are the days when journalists were the only editorial contacts on a brand’s media list. Today, media lists encompass not only editors,… READ MORE

content sharing strategy

Tips for Social Media Crisis Management

By Danielle Cyr | crisis communications, social crisis management, social media, social media marketing | Comments are Closed | 7 April, 2017 | 0

From natural disasters to employee and client incidents, a crisis can strike at any time. For businesses and nonprofits alike, taking proactive… READ MORE

marketing trends are a thought leadership opportunity

What to do with your Marketing Data from Q1

By Danielle Cyr | email marketing, integrated marketing communications, marketing plan, marketing strategy | Comments are Closed | 31 March, 2017 | 0

Believe it or not, we are officially wrapping up the first quarter of 2017. Whether it was a time for your small business to hit the ground running… READ MORE

social media mistakes 2

Social Media Marketing Changes: Facebook’s Latest Algorithm

By Danielle Cyr | Facebook, Facebook reactions, social media marketing | Comments are Closed | 22 March, 2017 | 0

A “like” just isn’t enough according to Facebook. The social media marketing platform’s most recent algorithm change gives more weight … READ MORE

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