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faqs

PR/Marketing Glossary

By Stacey Cohen | Blog, marketing, public relations | Comments are Closed | 10 September, 2020 | 0

Advertising – The paid promotion of goods, services, companies, or ideas by an identified sponsor. Marketers see advertising as part of … READ MORE

economic development website

Economic Development Marketing: Is Your Website Doing Its Job?

By Danielle Cyr | Blog, economic development, website design | Comments are Closed | 9 September, 2020 | 0

A well-built website can be a powerful lead generation tool. With clear copy, compelling calls-to-action and a keen eye on keyword optimization,… READ MORE

Economic Development Marketing

Economic Development Marketing: Honing Your Value Proposition

By Danielle Cyr | Blog, economic development | Comments are Closed | 26 August, 2020 | 0

Live. Work. Play. They’re the crux of how many communities have marketed themselves for years. Likewise, communities have touted proximity… READ MORE

Co Communications How to Rebuild Your Real Estate Marketing Program

How to Rebuild Your Real Estate Marketing Program

By Danielle Cyr | real estate marketing, Blog, real estate | Comments are Closed | 12 August, 2020 | 0

Like most industries, real estate faced significant disruption from a global pandemic. While it ultimately led to a flurry of residential… READ MORE

Economic Development Marketing

Economic Development Marketing is Critical Right Now

By Danielle Cyr | Blog, economic development | Comments are Closed | 15 July, 2020 | 0

Economic development marketing has long played an integral role in business recruitment and retention. It’s an essential tool for showcasing… READ MORE

Co Communications Higher Education

Higher Ed Marketing: Selling the In-Person Experience from a Distance

By Danielle Cyr | Blog, education, marketing | Comments are Closed | 1 July, 2020 | 0

As schools across the U.S. – ranging from public elementary schools to ivy league colleges – wrap up a season of distance learning, communicating… READ MORE

Consumer Insights

Consumer Insights Should Guide Your Marketing

By Danielle Cyr | Blog, marketing | Comments are Closed | 17 June, 2020 | 0

When Scottish poet Robert Burns said, “The best-laid plans of mice and men often go awry” he could well have been forecasting for 2020. Many… READ MORE

Marketing World Divided

A (Marketing) World Divided

By Danielle Cyr | Blog, marketing | Comments are Closed | 13 May, 2020 | 0

As businesses and nonprofits around the world continue to adapt their operational and marketing strategies in response to COVID-19, it’s… READ MORE

Business As usual

Communicating Business as…Usual?

By Danielle Cyr | Blog, communication strategy | Comments are Closed | 6 May, 2020 | 0

There’s nothing “usual” about pandemics, quarantines, containment zones and self-isolating – but that doesn’t mean it’s the time to be … READ MORE

Virtual Presentation Tips

Virtual Presentation Tips

By Danielle Cyr | Blog, presentations | Comments are Closed | 29 April, 2020 | 0

Virtual Presentation Tips

For those who feed off the energy from a live audience, transitioning to virtual presentations can be an adjustment.… READ MORE

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