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Advertising – The paid promotion of goods, services, companies, or ideas by an identified sponsor. Marketers see advertising as part of … READ MORE

A well-built website can be a powerful lead generation tool. With clear copy, compelling calls-to-action and a keen eye on keyword optimization,… READ MORE

Live. Work. Play. They’re the crux of how many communities have marketed themselves for years. Likewise, communities have touted proximity… READ MORE

Like most industries, real estate faced significant disruption from a global pandemic. While it ultimately led to a flurry of residential… READ MORE

Economic development marketing has long played an integral role in business recruitment and retention. It’s an essential tool for showcasing… READ MORE

As schools across the U.S. – ranging from public elementary schools to ivy league colleges – wrap up a season of distance learning, communicating… READ MORE

When Scottish poet Robert Burns said, “The best-laid plans of mice and men often go awry” he could well have been forecasting for 2020. Many… READ MORE

As businesses and nonprofits around the world continue to adapt their operational and marketing strategies in response to COVID-19, it’s… READ MORE

There’s nothing “usual” about pandemics, quarantines, containment zones and self-isolating – but that doesn’t mean it’s the time to be … READ MORE

Virtual Presentation Tips

For those who feed off the energy from a live audience, transitioning to virtual presentations can be an adjustment.… READ MORE