How does your company or cause use social media? Do you use social media to engage prospective clients, donors or volunteers? Is social media… READ MORE
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Marketing is a long-term investment. And, for those who know us, you’ve often heard us say that a diversification strategy should be part
Drivers wanted. Melts in your mouth, not in your hand. Have you had your break today? Taglines can be every bit as memorable as brands themselves.… READ MORE
integrated marketing, integrated marketing plan, marketing strategy | Comments are Closed | 26 February, 2015 | 0
You’ve likely heard the term integrated marketing. But, what does it really mean? More importantly, what does integrated marketing mean
Often, the need to quickly prove marketing ROI drives companies to focus on tactics before laying out a marketing communications strategy.
integrated marketing, integrated marketing strategies, marketing ROI | Comments are Closed | 13 February, 2015 | 0
Employing an integrated marketing strategy allows companies and causes to achieve greater marketing ROI. Why? Simply put: when all marketing… READ MORE
Nonprofit Times’ 2014 Influencer of the Year, executive director of the 92nd Street Y and founder of #GivingTuesday, Henry Timms came to … READ MORE
integrated marketing, marketing, strategic marketing plan | Comments are Closed | 11 February, 2015 | 0
Marketing and communications campaigns are often designed to alleviate pain. What exactly do I mean by that? Marketing is often brought … READ MORE
Blogging is a great way to showcase thought leadership, inspire audiences to take action and enhance the depth of your website. Blogging … READ MORE
Unveiling a new website for your business or cause is a great opportunity to ramp up your online marketing program. You’ve honed your messaging,… READ MORE
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