Super Bowl XLVIII: Advertising or YouTube Marketing Opportunity?

By Danielle Cyr | advertising, marketing, video marketing | Comments are Closed | 29 January, 2014 | 0

In case you missed it, YouTube launched a gallery of Super Bowl XLVIII ad teasers on January 21 featuring previews of seven ads from Pepsi, … READ MORE

5 Crisis Communications Lessons from Office Max’s Direct Mail Misfire

By Danielle Cyr | crisis communications, reputation management, social crises, social media marketing | Comments are Closed | 21 January, 2014 | 0

Today, Googling “Office Max” will return more than an e-commerce site for purchasing office supplies. It will also spotlight a number of … READ MORE

How to Improve Your Nonprofit Marketing in 2014

By Danielle Cyr | nonprofit communications, nonprofit communications plan, nonprofit marketing, nonprofit marketing plan | Comments are Closed | 10 January, 2014 | 0

January is the time to build on the momentum from year-end donations and lay a strong marketing foundation to guide your nonprofit in 2014.… READ MORE

5 Ways to Improve Your Website in 2014

By Danielle Cyr | online marketing, small business marketing, social media marketing, websites | Comments are Closed | 3 January, 2014 | 0

When was the last time you cleaned your website? Gave it a thorough scrub, swept away the broken links and freshened up the newsroom? Your website… READ MORE

Top 5 Ways to Refine Your Marketing Strategy for 2014

By Danielle Cyr | communications plans, marketing plans, strategic communication plans | Comments are Closed | 11 December, 2013 | 0

With 2014 just a few weeks away, now is the time to refine your marketing strategy to ensure your business or nonprofit starts the year with … READ MORE

Nonprofit Communications Best Practices: Drive Action

By Danielle Cyr | donor management, donor relations, nonprofit communications, nonprofit marketing | Comments are Closed | 21 November, 2013 | 0

During last week’s National Philanthropy Day in Connecticut workshop, my colleague Jessica and I spoke to nonprofit marketing and development… READ MORE

Inbound Marketing for Higher Ed: 3 Reasons It Works

By Danielle Cyr | inbound marketing, inbound marketing for colleges, inbound marketing for higher ed, inbound marketing for universities | Comments are Closed | 6 November, 2013 | 0

For colleges and universities, marketing is a strategic extension of the admissions (sales) process. From beautiful brochures that depict… READ MORE

3 Marketing Lessons from Halloween 2013

By Danielle Cyr | integrated marketing, marketing, social media marketing | Comments are Closed | 1 November, 2013 | 0

For brand marketers, Halloween is about more than costumes and candy. It’s an opportunity to tie a product or service to a timely event and … READ MORE

Nonprofit Communications: How to Create a Compelling Annual Appeal

By Danielle Cyr | integrated nonprofit communications, nonprofit communications, nonprofit communications plan | Comments are Closed | 23 October, 2013 | 0

Annual appeal campaigns are a big deal for nonprofits. Not only do they have the potential to make a positive and significant impact on an organization’s… READ MORE

What is the Purpose of a PR/Marketing Discovery Meeting?

By Danielle Cyr | full-service marketing agency, full-service PR agency, marketing, PR, public relations | Comments are Closed | 16 October, 2013 | 0

You’ve done your homework, considered your options and decided it’s time to hire a full-service marketing agency. Congratulations. It’s… READ MORE

Blog