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Blog

Three Lessons Learned from Post-Blizzard Marketing

By Danielle Cyr | direct marketing, marketing, self-made marketing opportunities | Comments are Closed | 13 February, 2013 | 0

Sometimes good marketing goes unnoticed. Other times, well-intentioned marketing becomes classified as a misstep because a brand is sharing… READ MORE

Three Attributes of Effective Email Marketing

By Danielle Cyr | content marketing, email marketing, inbound marketing | Comments are Closed | 6 February, 2013 | 0

Ever looked at your inbox and wondered where all of those emails came from? Left an empty inbox to make a cup of coffee and returned to a full inbox?

… READ MORE

Social Media Marketing’s Impact on Super Bowl XLVII Ads

By Danielle Cyr | social media marketing, Super Bowl ads | Comments are Closed | 30 January, 2013 | 0

Gone are the days when Super Bowl ads were kept under lock and key, only to be unveiled during the big game. In 2012, the conversation was focused… READ MORE

B2B Content Marketing in 2013

By Danielle Cyr | b2b content marketing, b2b inbound marketing, content marketing, inbound marketing | Comments are Closed | 23 January, 2013 | 0

Blog posts. Whitepapers. Facebook posts. Tweets. Videos. Pins. There is no shortage of content in 2013. Whether you are looking for

… READ MORE

Three Ways to Connect Social Media Marketing & Legislative Advocacy

By Danielle Cyr | legislative agenda, social media for legislative advocacy, social media marketing | Comments are Closed | 9 January, 2013 | 0

With a new legislative session underway in Connecticut, nonprofits and for-profits alike are eager to drive action in support of legislative… READ MORE

How to Manage Pre-Scheduled Social Media Marketing Updates

By Danielle Cyr | social media management, social media marketing | Comments are Closed | 2 January, 2013 | 0

Scheduling select social media marketing updates in advance can help small businesses and nonprofits to manage their marketing workflow.… READ MORE

Three Ways to Jumpstart Your 2013 Small Business Marketing

By Danielle Cyr | communications plans for small business, small business communications, small business marketing | Comments are Closed | 12 December, 2012 | 0

While year-end business activities and the holidays are competing for most everyone’s attention, it’s never too early to start filling … READ MORE

Four Timely Q4 Marketing Opportunities for Small Business

By Danielle Cyr | media relations, PR, public relations, small business marketing | Comments are Closed | 5 December, 2012 | 0

Holiday shopping became a dominant news theme in advance of Black Friday and will continue to weave its way into the news until the holidays… READ MORE

Are You Manufacturing Your Own Marketing Opportunities?

By Danielle Cyr | communication plans, marketing, newsjacking | Comments are Closed | 28 November, 2012 | 0

How can small businesses, nonprofits and national brands garner attention from media and target audiences when opportunity isn’t knocking… READ MORE

Using Social Media Marketing for Nonprofit Advocacy

By Danielle Cyr | nonprofit communications, nonprofit infographics, social media marketing | Comments are Closed | 19 November, 2012 | 0

Social Media can be a powerful tool for helping nonprofits to rally support behind a common cause. When effectively leveraged as part of an

… READ MORE

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