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Blog

Making a Case for Personalized Marketing Communications

By Danielle Cyr | email marketing, LinkedIn, marketing communications, personalized marketing, social media marketing | Comments are Closed | 19 September, 2012 | 0

We’ve all been on the receiving end of mass marketing. Be it direct mail campaigns, email newsletters, advertising or social media marketing,… READ MORE

Three Social Media Marketing Tips for Small Business

By Danielle Cyr | social media for small business, social media marketing, social media strategy | Comments are Closed | 12 September, 2012 | 0

Social Media Marketing is a powerful and cost-effective communication tool for small business. It is an opportunity for organizations

… READ MORE

Five Things to Address in Your Social Media Policy

By Danielle Cyr | social media, social media marketing, social media policy | Comments are Closed | 5 September, 2012 | 0

The case for having a social media policy can be summed up in four words – better safe than sorry. As companies dedicate an increasing amount

… READ MORE

When It Comes to Marketing Goals Be Perfectly Clear

How to Build Trust with Content Marketing

By Danielle Cyr | b2b marketing, business to business marketing, content marketing, inbound marketing | Comments are Closed | 29 August, 2012 | 0

The more conferences I attend, marketing blogs I read and PR/marketing practitioners I network with, the further engrained ‘Content

… READ MORE

The Importance of a Nimble Communications Strategy

By Danielle Cyr | communication strategy, marketing big ideas, strategic communications | Comments are Closed | 22 August, 2012 | 0

There is nothing quite like the thrill of a big idea. From conceptualizing the idea to strategizing on how best to execute, the combination… READ MORE

Five Big Marketing Lessons from One Small Cookie

By Danielle Cyr | branding, marketing, Oreo | Comments are Closed | 15 August, 2012 | 0

Like Oreos? You’re not alone. Whether you are a fan of the chocolaty cookie and creamy center or a fan of creative marketing tactics that stand… READ MORE

Highlights from David Meerman Scott’s Real-Time Marketing & PR!

By Danielle Cyr | David Meerman Scott, public relations, real time pr, social media marketing | Comments are Closed | 8 August, 2012 | 0

On Monday, August 6th, the Connecticut Valley Chapter of PRSA (PRSA-CVC) hosted David Meerman Scott for its annual Summer Social, which … READ MORE

Five Characteristics of Medal-Worthy Marketing

By Danielle Cyr | public relations, public relations campaigns, social media marketing, social media measurement | Comments are Closed | 1 August, 2012 | 0

In a world of broadcasts, webcasts, tweets, status updates and conversations laced with Olympic commentary, it’s difficult not

… READ MORE

How to Make Your Content Marketing More Visual

By Danielle Cyr | content marketing, Flickr, Instagram, Pinterest, visual marketing, YouTube | Comments are Closed | 25 July, 2012 | 0

If we’ve heard it once, we’ve heard it a million times – content is king. While content marketing is a powerful tool for building trust among… READ MORE

Three Tips for Pepping Up Your PR Pitches

By Danielle Cyr | media relations, PR, public relations | Comments are Closed | 18 July, 2012 | 0

In many instances, shrinking newsrooms mean not only less reporters but less reporters covering the same volume of news as a larger team previously… READ MORE

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