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Video Can Strengthen Your Sales and Marketing. Here’s How

By Jess Lyon | Blog, marketing, video marketing | Comments are Closed | 27 February, 2019 | 0

Video is a nimble and effective medium — and it’s growing in popularity

Today, brands have an overwhelming amount of choices when it comes … READ MORE

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Brands Compete at the Super Bowl, Too

By Jess Lyon | Blog, advertising | Comments are Closed | 1 February, 2019 | 0

Each year, global companies seek to out-do each other with views, clicks, and buzz around their million-dollar commercials

On an upcoming… READ MORE

personalized marketing tips

Is Your Marketing Personalized? It Should Be

By Jess Lyon | Blog, marketing | Comments are Closed | 28 November, 2018 | 0

Today, consumers expect a bespoke experience. Here’s how to adapt

Today, personalized marketing reigns supreme, from email newsletters… READ MORE

Instagram for business marketing

How Good Is Your Instagram Game?

By Jess Lyon | Blog, social media marketing | Comments are Closed | 19 November, 2018 | 0

An Instagram feed can be a marketer’s most powerful tool

Here’s a query for small business owners: When was the last time a customer visited… READ MORE

media coverage from public relations

Will Newsjacking Get You More Media Coverage?

By Jess Lyon | Blog, media relations, public relations | Comments are Closed | 14 November, 2018 | 0

Knowing when to pitch press — and when not to — is an essential skill

A lengthy, glowing feature about your brand or product is every publicists’… READ MORE

fundraising tips for nonprofits on #GivingTuesday

How to Stand Out on #GivingTuesday

By Jess Lyon | #GivingTuesday, Blog, nonprofit fundraising | Comments are Closed | 7 November, 2018 | 0

Fundraising tips for when it matters most this year

The Tuesday after Thanksgiving has become a major holiday of sorts over the past several… READ MORE

email marketing

Make the Most of Your Email Marketing

By Jess Lyon | Blog, email marketing | Comments are Closed | 24 October, 2018 | 0

Keeping in touch with clients and customers isn’t as simple as clicking ‘send.’ Here are four tips to ensure your email marketing is on-target… READ MORE

Halloween marketing

Does Halloween Marketing Make Sense for Your Brand?

By Jess Lyon | Blog, marketing | Comments are Closed | 17 October, 2018 | 0

Brands should make the most of special occasions — but there’s a right way and a wrong way

Halloween is just a few weeks away. That’s good news… READ MORE

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Let’s Be Clear: It’s More Than a Tagline

By Danielle Cyr | Blog | Comments are Closed | 2 October, 2018 | 0

Brands are living, breathing organisms that grow and change – our own is no exception. When Stacey founded Co-Communications in 1997, she… READ MORE

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Get Better Media Coverage by Following These PR Tips

By Danielle Cyr | Blog, media relations, pr strategy, public relations | Comments are Closed | 18 July, 2018 | 0

Whether you aspire to get more ink in trade media or your CEO on TV, crafting compelling stories that will resonate with reporters, editors,… READ MORE

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