Why Do You Need a Content Sharing Strategy?

By Danielle Cyr | Blog, media relations, pr strategy, public relations | Comments are Closed | 24 January, 2018 | 0

You maintain a business blog, share third-party content on LinkedIn, post photos from events to Facebook, tweet company news, and produce… READ MORE

What B2B Companies Can Learn from B2C Instagram Success

By Danielle Cyr | Blog, public relations, public relations program | Comments are Closed | 17 January, 2018 | 0

As of November 2017, 25 million businesses were using Instagram – a 12 million increase from July of 2017. Yes, you read that correctly. An … READ MORE

Three Things to Look for When Hiring a Marketing Agency

By Danielle Cyr | Blog, media relations, pr strategy, public relations | Comments are Closed | 10 January, 2018 | 0

Whether you are looking to enhance your internal bandwidth by engaging a marketing firm or looking to transition to a new firm from your existing… READ MORE

How to Ace a Media Interview: Make Yourself Perfectly Clear

By Danielle Cyr | media interviews, media relations, media training, PR, public relations | Comments are Closed | 16 June, 2017 | 0

Securing a feature story in a leading industry publication or mainstream media outlet is a coup for many companies. It is an opportunity to… READ MORE

4 Reasons Influencers May Be Hesitant to Engage with Your Brand

By Danielle Cyr | blogger relations, influencer marketing, media relations, public relations | Comments are Closed | 12 April, 2017 | 0

Gone are the days when journalists were the only editorial contacts on a brand’s media list. Today, media lists encompass not only editors,… READ MORE

Higher Ed PR: How to Become a “Go-to” Source for Media

By Danielle Cyr | education, higher ed marketing, higher ed pr, PR, public relations | Comments are Closed | 17 February, 2017 | 0

For many colleges and universities, increasing their share of voice in the media is an important objective. Being consistently quoted in… READ MORE

PR FAQ: Do Bloggers Belong on a Media List?

By Danielle Cyr | blogger relations, media relations, PR, public relations | Comments are Closed | 10 February, 2017 | 0

As the media landscape has evolved, blogger relations and influencer relations have emerged as components of public relations programs.… READ MORE

Co-Communications Turns 20: 20 Quick PR Tips for Our 20th Year

By Danielle Cyr | PR, pr tips, public relations, public relations agency | Comments are Closed | 3 February, 2017 | 0

What began as a public relations and marketing agency in 1997 has evolved into a full-service integrated communications firm with three … READ MORE

How to Tell if Your Public Relations Program is Working

By Danielle Cyr | PR, public relations, public relations agency, public relations program, public relations strategy | Comments are Closed | 21 December, 2016 | 0

Unlike advertising or sponsored content where you pay a fee for guaranteed exposure with a media outlet, there are no guarantees with an earned… READ MORE

Pitch Perfect: The Types of PR Stories Reporters Crave

By Danielle Cyr | media relations, pitching, PR, pr firm, public relations | Comments are Closed | 14 October, 2016 | 0

As a full-service marketing and public relations agency, we’re often asked, “What types of stories can you get me in X publication?” While… READ MORE

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