How Good Is Your Instagram Game?

By Jess Lyon | Blog, social media marketing | Comments are Closed | 19 November, 2018 | 0

An Instagram feed can be a marketer’s most powerful tool

Here’s a query for small business owners: When was the last time a customer visited… READ MORE

Going Live and Telling Stories? Here’s What You Can Talk About

By Danielle Cyr | Blog, social media marketing, social media tips | Comments are Closed | 16 May, 2018 | 0

Every brand has a story to tell. And, in 2018, telling that story effectively often involves incorporating the right multimedia components… READ MORE

Tips for Social Media Crisis Management

By Danielle Cyr | crisis communications, social crisis management, social media, social media marketing | Comments are Closed | 7 April, 2017 | 0

From natural disasters to employee and client incidents, a crisis can strike at any time. For businesses and nonprofits alike, taking proactive… READ MORE

Social Media Marketing Changes: Facebook’s Latest Algorithm

By Danielle Cyr | Facebook, Facebook reactions, social media marketing | Comments are Closed | 22 March, 2017 | 0

A “like” just isn’t enough according to Facebook. The social media marketing platform’s most recent algorithm change gives more weight … READ MORE

Holi-dazed: Standout 2016 Holiday Marketing Campaigns

By Danielle Cyr | advertising, holiday marketing, marketing, marketing strategy, social media marketing | Comments are Closed | 4 January, 2017 | 0

Black Friday. Small Business Saturday. Cyber Monday. #GivingTuesday. Super Saturday. A blur of holiday shopping, giving and marketing… READ MORE

How B2B Companies Can Use Instagram

By Danielle Cyr | b2b marketing, b2b social media marketing, social media marketing | Comments are Closed | 23 November, 2016 | 0

In June 2016, Instagram reached 500 million active monthly users, up from 400 million in September 2015. Consumer brands like HomeGoods … READ MORE

Marketing Strategy: What Is a Messaging Platform?

By Danielle Cyr | marketing audit, marketing communications, marketing communications plan, social media marketing, social media marketing for nonprofits | Comments are Closed | 4 November, 2016 | 0

Messaging platforms, sometimes referred to as language platforms, are an important foundational component of the branding process. They… READ MORE

Where Does Community Management Fit into a Social Media Strategy?

By Danielle Cyr | community management, social media marketing, social media strategy | Comments are Closed | 28 October, 2016 | 0

Great social media marketing is authentic, engaging and actionable. It is aligned with an organization’s overall brand positioning and… READ MORE

Real Estate PR & Social Media Marketing: They’re Better Together

By Danielle Cyr | real estate pr, real estate public relations, real estate public relations program, social media marketing | Comments are Closed | 31 August, 2016 | 0

Integrated marketing programs allow companies to leverage a suite of communications strategies and tactics to achieve their business … READ MORE

On Target: Back-to-School Ads Reinforce Importance of Knowing Your Audience

By Danielle Cyr | b2c marketing, back to school marketing, marketing, social media marketing | Comments are Closed | 27 July, 2016 | 0

There’s something different about Target’s 2016 back-to-school ads and it isn’t the products they are featuring. Underscoring the importance… READ MORE