Have you ever entered an online chat with your cubemate? Texted your colleague in the adjacent office? Opted to Skype instead of holding a … READ MORE
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The case for having a social media policy can be summed up in four words – better safe than sorry. As companies dedicate an increasing amount
On Thursday, May 3rd the Digital Brand Conference came to Hartford, featuring a series of workshops on social media and the evolution of marketing. … READ MORE
Co-Communications president, Stacey Cohen, recently moderated a panel for BOMA – Let’s Get Social: Social Media and Online Essentials … READ MORE
Facebook, social media, social media best practices, social media marketing, social media strategy, Twitter | 0 comment | 28 March, 2012 | 0
Ever visit a Facebook page that looks identical to both the company’s Twitter page and website? Did you then wonder if the pages were updated… READ MORE
augmented reality, social media, social media strategy, Starbucks, Tic Tac | 0 comment | 22 February, 2012 | 0
While Starbucks was among the first when it integrated an augmented reality app into its 2011 holiday marketing, many consumer brands have… READ MORE
McDonald's, Skittles, social media, social media best practices, social media marketing | 0 comment | 1 February, 2012 | 0
With more than 175 million registered users, the power of Twitter’s community can be overwhelming. In particular, when you are on
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