On Thursday, June 5th, Co-Communications President and CEO, Stacey Cohen, and Vice President of Integrated Marketing, Danielle Cyr, will discuss business growth strategies and social media marketing best practices with entrepreneurs and small business leaders at the CT Business Expo.
Stacey’s panel, Take Your Business to the Next Level, will feature three local business owners who have a proven track record of business growth and success. Among the topics discussed will be: how to build and maintain a ‘culture of growth’; best practices for recruiting and retaining the right talent; high-value strategies for advancing from startup to mainstay; and, key metrics for evaluating the success of business growth strategies.
Danielle’s two sessions at the Cox Business Learning Lab will feature 10 Tips for Leveraging Twitter and Blogs for Your Business. Formerly Co-Communications Director of Social Media, Danielle spearheads the agency’s blog and has led social media marketing workshops for numerous for-profit and nonprofit organizations. During her workshops, Danielle will discuss: how to create optimized-blog articles; how to integrate traditional marketing and social media marketing; tips for using Twitter as a media relations tool; and, strategies for creating and strengthening strategic business partnerships through social media.