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Forty-four percent of smartphone users have looked up a real estate listing from their smartphone. If they landed on your website, what would… READ MORE

Good news! A recent AdAge article lauds 2016 as the year public relations moves beyond its supported role in the marketing mix and is poised… READ MORE

Is your website generating qualified business leads? Gone are the days where websites served as static online brochures. Today, websites… READ MORE

The best way for companies to improve their marketing is by learning from their prior successes and missteps. As 2015 draws to a close, now … READ MORE

Among the core attributes of effective brand identities and PR/marketing campaigns are their ability to tell a compelling story. Whether… READ MORE

A new year means it is time to evaluate which marketing strategies and tactics generated the most ROI in 2015, as well as which new strategies,… READ MORE

In just its fourth year, #GivingTuesday surpassed the 1 million tweet mark before day’s end. Further, Blackbaud reported a 52 percent increase… READ MORE

Did it feel like Black Friday lasted nearly a month this year? Has your inbox been flooded with Cyber Monday teasers since the onset of November… READ MORE

If you haven’t heard Dan Pallotta’s TED Talk, The Way We Think About Charity is Dead Wrong, stop reading… READ MORE

Websites are the central online marketing hubs for companies and causes alike.

They are prime space for everything from detailing products… READ MORE