At the beginning of any new public relations campaign, it is important to outline the success metrics against which the campaign will be evaluated.… READ MORE
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PR agency, pr campaign, public relations, public relations agency | Comments are Closed | 19 March, 2014 | 0
content marketing, content marketing for colleges, inbound marketing, inbound marketing for colleges | Comments are Closed | 12 March, 2014 | 0
Consider the barriers incoming college students face when deciding which school to attend: there’s time, geography, and finances, just… READ MORE
For many Connecticut nonprofits, the Legislative Session is a time to engage constituents – be they members, community partners or volunteers… READ MORE
PR agency, PR projects, PR retainer, public relations projects, public relations retainer | Comments are Closed | 19 February, 2014 | 0
Businesses and nonprofits alike will often ask us if their marketing needs are better suited to short-term, projects or ongoing monthly … READ MORE
integrated communications, marketing, marketing strategy | Comments are Closed | 5 February, 2014 | 0
Oftentimes, the desire to demonstrate marketing success in a short period of time can put executing tactics ahead of creating a marketing… READ MORE
In case you missed it, YouTube launched a gallery of Super Bowl XLVIII ad teasers on January 21 featuring previews of seven ads from Pepsi, … READ MORE
crisis communications, reputation management, social crises, social media marketing | Comments are Closed | 21 January, 2014 | 0
Today, Googling “Office Max” will return more than an e-commerce site for purchasing office supplies. It will also spotlight a number of … READ MORE
nonprofit communications, nonprofit communications plan, nonprofit marketing, nonprofit marketing plan | Comments are Closed | 10 January, 2014 | 0
January is the time to build on the momentum from year-end donations and lay a strong marketing foundation to guide your nonprofit in 2014.… READ MORE
online marketing, small business marketing, social media marketing, websites | Comments are Closed | 3 January, 2014 | 0
When was the last time you cleaned your website? Gave it a thorough scrub, swept away the broken links and freshened up the newsroom? Your website… READ MORE
communications plans, marketing plans, strategic communication plans | Comments are Closed | 11 December, 2013 | 0
With 2014 just a few weeks away, now is the time to refine your marketing strategy to ensure your business or nonprofit starts the year with … READ MORE
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