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Is Your Website Costing You Business? The Case for Responsive Design

By Danielle Cyr | responsive design, responsive websites, web design, web development, website design | Comments are Closed | 31 May, 2017 | 0

On April 21, 2015, Google increased the weight of “mobile-friendliness” as an organic search ranking signal. With these changes, companies… READ MORE

searching for a new marketing agency

Marketing Best Practices for Milestone Anniversaries

By Danielle Cyr | anniversary marketing, event marketing, marketing, marketing for company anniversaries | Comments are Closed | 12 May, 2017 | 0

Whether celebrating a centennial, bicentennial or other milestone anniversary, communicating the longevity and continued success of… READ MORE

searching for a new marketing agency

Breaking Up is Hard to Do: Tips for Changing Marketing Agencies

By Danielle Cyr | full-service marketing agency, full-service PR agency, marketing agency, marketing and PR firm, pr firm | Comments are Closed | 5 May, 2017 | 0

In the words of Neil Sedaka, “breaking up is hard to do.” And, while Sedaka sang of heartbreak and lost love, the challenges of navigating a … READ MORE

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A Look at Marketing, Branding and the Customer Experience

By Danielle Cyr | brand experience, branding, marketing | Comments are Closed | 28 April, 2017 | 0

Experiences are shared. They are shared by those who participate “in the moment” and by those who relive them via social media. For brands … READ MORE

influencer marketing 2

4 Reasons Influencers May Be Hesitant to Engage with Your Brand

By Danielle Cyr | blogger relations, influencer marketing, media relations, public relations | Comments are Closed | 12 April, 2017 | 0

Gone are the days when journalists were the only editorial contacts on a brand’s media list. Today, media lists encompass not only editors,… READ MORE

content sharing strategy

Tips for Social Media Crisis Management

By Danielle Cyr | crisis communications, social crisis management, social media, social media marketing | Comments are Closed | 7 April, 2017 | 0

From natural disasters to employee and client incidents, a crisis can strike at any time. For businesses and nonprofits alike, taking proactive… READ MORE

marketing trends are a thought leadership opportunity

What to do with your Marketing Data from Q1

By Danielle Cyr | email marketing, integrated marketing communications, marketing plan, marketing strategy | Comments are Closed | 31 March, 2017 | 0

Believe it or not, we are officially wrapping up the first quarter of 2017. Whether it was a time for your small business to hit the ground running… READ MORE

social media mistakes 2

Social Media Marketing Changes: Facebook’s Latest Algorithm

By Danielle Cyr | Facebook, Facebook reactions, social media marketing | Comments are Closed | 22 March, 2017 | 0

A “like” just isn’t enough according to Facebook. The social media marketing platform’s most recent algorithm change gives more weight … READ MORE

Co Blog Images 02

How to Improve Your Healthcare Marketing

By Danielle Cyr | healthcare marketing, healthcare PR, healthcare public relations, Industry - Healthcare | Comments are Closed | 8 March, 2017 | 0

From health insurance companies and hospitals, to healthcare attorneys and private medical practices, marketing plays a key role in cultivating… READ MORE

Instagram marketing tips

3 Things to Remember About Branding in 2017

By Danielle Cyr | brand consistency, branding, rebranding | Comments are Closed | 1 March, 2017 | 0

Whether your brand is 50years old and reflects decades of excellence in a specific industry, was recently refreshed or is soon to be launched,… READ MORE

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