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Blog

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Thinking Differently About Influencer Marketing

By Danielle Cyr | Blog, advertising, marketing | Comments are Closed | 16 March, 2021 | 0

There are certain tactics that just about every marketing strategy should entail, like email and digital advertising. Increasingly, influencers… READ MORE

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The Brand Bowl Meets the Pandemic

By Jess Lyon | Blog, advertising, branding | Comments are Closed | 10 February, 2021 | 0

The Super Bowl is the can’t-miss event of the year for sports fans. But it’s also the can’t-miss event of the year for marketers.

The ads that… READ MORE

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Brands Compete at the Super Bowl, Too

By Jess Lyon | Blog, advertising | Comments are Closed | 1 February, 2019 | 0

Each year, global companies seek to out-do each other with views, clicks, and buzz around their million-dollar commercials

On an upcoming… READ MORE

Holi-dazed: Standout 2016 Holiday Marketing Campaigns

By Danielle Cyr | advertising, holiday marketing, marketing, marketing strategy, social media marketing | Comments are Closed | 4 January, 2017 | 0

Black Friday. Small Business Saturday. Cyber Monday. #GivingTuesday. Super Saturday. A blur of holiday shopping, giving and marketing… READ MORE

Super Bowl XLVIII: Advertising or YouTube Marketing Opportunity?

By Danielle Cyr | advertising, marketing, video marketing | Comments are Closed | 29 January, 2014 | 0

In case you missed it, YouTube launched a gallery of Super Bowl XLVIII ad teasers on January 21 featuring previews of seven ads from Pepsi, … READ MORE

integrated marketing for Super Bowl

Advertising During Super Bowl XLVI – Touchdown or Fumble?

By Danielle Cyr | advertising, M&Ms, Pepsi, Super Bowl | Comments are Closed | 24 January, 2012 | 0

For $3.5M, you too can have a 30-second ad during the Super Bowl XLVI. A shot at breaking through the clutter and shining the spotlight on your… READ MORE

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