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Blog

Why Do You Need to Invest in a Marketing Strategy?

By Danielle Cyr | marketing, marketing communications, marketing communications plan, marketing strategy | Comments are Closed | 11 January, 2017 | 0

The desire to hit the ground running can often push investing in strategy aside. As businesses work to meet deadlines for launching new products… READ MORE

Marketing Strategy: What Is a Messaging Platform?

By Danielle Cyr | marketing audit, marketing communications, marketing communications plan, social media marketing, social media marketing for nonprofits | Comments are Closed | 4 November, 2016 | 0

Messaging platforms, sometimes referred to as language platforms, are an important foundational component of the branding process. They… READ MORE

How Often Should I Update My Marketing Plan?

By Danielle Cyr | marketing communications plan, marketing goals, marketing opportunities, marketing plans, marketing ROI | Comments are Closed | 17 June, 2015 | 0

Gone are the days of the five-year marketing plan that is executed as it was written on day one. In a real time media world, adaptation is key.

… READ MORE

Did You Meet Your Mid-Year Business Marketing Goals?

By Danielle Cyr | marketing communications plan, marketing strategy, strategic marketing plan | Comments are Closed | 9 July, 2014 | 0

As businesses embark upon the start of Q3, many are ramping up their business development and marketing activities to ensure the successful… READ MORE

Social Media Best Practices: Content Creation / Curation Time Savers

By Danielle Cyr | marketing communications, marketing communications plan, social media marketing, social media strategy | Comments are Closed | 23 May, 2012 | 0

There’s no denying that content is king. It’s a critical tool for building trust among clients and prospects and among the keys to getting … READ MORE

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