Co Communications commentary importance of strategy

Why Should You Invest in a Marketing Strategy?

By Danielle Cyr | Blog, marketing plan, marketing strategy | Comments are Closed | 21 February, 2024 | 0

With so many free tools in the marketplace to enhance one’s marketing program, it can be tempting to test the waters to see what sticks. But,… READ MORE

When It Comes to Marketing Goals, Be Perfectly Clear

By Jess Lyon | Blog, marketing, marketing plan | Comments are Closed | 25 March, 2020 | 0

A clever marketing plan can be worth its weight in gold, re-engaging existing customers, bringing in whole new audiences, and ultimately… READ MORE

marketing trends are a thought leadership opportunity

What to do with your Marketing Data from Q1

By Danielle Cyr | email marketing, integrated marketing communications, marketing plan, marketing strategy | Comments are Closed | 31 March, 2017 | 0

Believe it or not, we are officially wrapping up the first quarter of 2017. Whether it was a time for your small business to hit the ground running… READ MORE

Five Quotes About Marketing That Will Inspire You

By Danielle Cyr | marketing, marketing plan, marketing strategy | Comments are Closed | 14 December, 2016 | 0

The proverbial mental block. Hitting the creative wall. We’ve all been there – the moments when you need a great idea to propel your company’s… READ MORE

What to Consider When Building Next Year’s Marketing Budget

By Danielle Cyr | marketing plan, marketing strategy, mrketing budget | Comments are Closed | 30 November, 2016 | 0

The fourth-quarter is a time for planning, recalibrating and, of course, budgeting. When it comes to planning marketing activities for … READ MORE

Why You Need to Update Your Marketing Plan for 2017

By Danielle Cyr | marketing plan, marketing strategy | Comments are Closed | 30 September, 2016 | 0

Whether January marks the start of your new fiscal year or the mid-point of your current year, now is the time to update your marketing strategy… READ MORE

Should My Board Be Part of the PR/Marketing Agency Selection Process?

By Danielle Cyr | communications plans, marketing plan, nonprofit communications plan | Comments are Closed | 1 June, 2016 | 0

Choosing the right PR/marketing agency can be a complex process. You want to hire a partner who is creative, strategic, and strong on execution.… READ MORE

Implementing a Strategic Marketing Plan: Where to Start

By Danielle Cyr | marketing plan, marketing strategy, strategic communications plan, strategic marketing plan | Comments are Closed | 15 April, 2016 | 0

Strategic marketing plans help companies and causes to strengthen messaging, bolster stakeholder engagement and align marketing communication… READ MORE

Five Questions to Ask Before Implementing Your 2016 Marketing Plan

By Danielle Cyr | marketing, marketing plan | Comments are Closed | 6 January, 2016 | 0

The best way for companies to improve their marketing is by learning from their prior successes and missteps. As 2015 draws to a close, now … READ MORE

Are Your Marketing Goals and Business Goals Aligned?

By Danielle Cyr | business marketing, marketing, marketing goals, marketing measurement, marketing opportunities, marketing plan, marketing ROI, marketing strategy, measurement | Comments are Closed | 29 July, 2015 | 0

Marketing is an investment. It is an investment in your brand, your people, your products, and your customers. And, just like the investments… READ MORE

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