When It Comes to Marketing Goals Be Perfectly Clear

It’s Time to Address the Barriers to Marketing Success

By Danielle Cyr | marketing, marketing ROI, marketing strategy | 0 comment | 9 June, 2017 | 0

An under-performing marketing program can be a barrier to success. When marketing isn’t helping to increase brand awareness, build relationships… READ MORE

Marketing Best Practices for Milestone Anniversaries

By Danielle Cyr | anniversary marketing, event marketing, marketing, marketing for company anniversaries | 0 comment | 12 May, 2017 | 0

Whether celebrating a centennial, bicentennial or other milestone anniversary, communicating the longevity and continued success of… READ MORE

A Look at Marketing, Branding and the Customer Experience

By Danielle Cyr | brand experience, branding, marketing | 0 comment | 28 April, 2017 | 0

Experiences are shared. They are shared by those who participate “in the moment” and by those who relive them via social media. For brands … READ MORE

Is ‘Mobile First’ Part of Your Marketing Strategy?

By Danielle Cyr | b2b marketing, b2c marketing, marketing, mobile marketing, mobile marketing strategy, user experience | 0 comment | 1 February, 2017 | 0

If you’ve skimmed the vast array of blog posts commenting on 2017 marketing trends, you’ve likely noticed a heavy emphasis on the notion of… READ MORE

Three Important Marketing Lessons We Learned from Mary Tyler Moore

By Danielle Cyr | branding, marketing, marketing strategy | 0 comment | 27 January, 2017 | 0

Mary Tyler Moore’s passing has undoubtedly made many nostalgic for the days of the Dick Van Dyke Show and Mary Tyler Moore Show. Moore was a … READ MORE

Why Do You Need to Invest in a Marketing Strategy?

By Danielle Cyr | marketing, marketing communications, marketing communications plan, marketing strategy | 0 comment | 11 January, 2017 | 0

The desire to hit the ground running can often push investing in strategy aside. As businesses work to meet deadlines for launching new products… READ MORE

Holi-dazed: Standout 2016 Holiday Marketing Campaigns

By Danielle Cyr | advertising, holiday marketing, marketing, marketing strategy, social media marketing | 0 comment | 4 January, 2017 | 0

Black Friday. Small Business Saturday. Cyber Monday. #GivingTuesday. Super Saturday. A blur of holiday shopping, giving and marketing… READ MORE

Three Marketing Predictions for 2017

By Danielle Cyr | content marketing, marketing, marketing strategy | 0 comment | 16 December, 2016 | 0

A new year brings new marketing trends to watch. What marketing channels will remain dominant? Which will fade into the background? And, … READ MORE

Five Quotes About Marketing That Will Inspire You

By Danielle Cyr | marketing, marketing plan, marketing strategy | 0 comment | 14 December, 2016 | 0

The proverbial mental block. Hitting the creative wall. We’ve all been there – the moments when you need a great idea to propel your company’s… READ MORE

Business Blogging 101: What to Talk About During Q4

By Danielle Cyr | b2b marketing, blogging, business blogging, marketing | 0 comment | 9 December, 2016 | 0

Like it or not, 2017 will be here in the blink of an eye. As you strategize as to how to close out Q4 on the strongest note possible, it is important… READ MORE

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