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Blog

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How to Get Your Media Relations Program Out of a Rut

By Danielle Cyr | Blog, marketing | Comments are Closed | 10 July, 2019 | 0

Oftentimes, products and services dominate a brand’s storylines. Whether for-profit or non-profit, talking about what one does is second… READ MORE

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Are You Doing Enough to Reach Your Existing Audiences?

By Jess Lyon | Blog, marketing | Comments are Closed | 19 June, 2019 | 0

Launching a marketing channel is just the first step. Here’s how you ensure you’re talking to customers, and not an empty room

Imagine this:… READ MORE

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A Multichannel Approach to Storytelling

By Jess Lyon | Blog, marketing | Comments are Closed | 5 June, 2019 | 0

A savvy brand never limits itself to just one or two storytelling channels. Here are four tips for telling your story in more ways than one

The… READ MORE

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Video Can Strengthen Your Sales and Marketing. Here’s How

By Jess Lyon | Blog, marketing, video marketing | Comments are Closed | 27 February, 2019 | 0

Video is a nimble and effective medium — and it’s growing in popularity

Today, brands have an overwhelming amount of choices when it comes … READ MORE

personalized marketing tips

Is Your Marketing Personalized? It Should Be

By Jess Lyon | Blog, marketing | Comments are Closed | 28 November, 2018 | 0

Today, consumers expect a bespoke experience. Here’s how to adapt

Today, personalized marketing reigns supreme, from email newsletters… READ MORE

Halloween marketing

Does Halloween Marketing Make Sense for Your Brand?

By Jess Lyon | Blog, marketing | Comments are Closed | 17 October, 2018 | 0

Brands should make the most of special occasions — but there’s a right way and a wrong way

Halloween is just a few weeks away. That’s good news… READ MORE

When It Comes to Marketing Goals Be Perfectly Clear

It’s Time to Address the Barriers to Marketing Success

By Danielle Cyr | marketing, marketing ROI, marketing strategy | Comments are Closed | 9 June, 2017 | 0

An under-performing marketing program can be a barrier to success. When marketing isn’t helping to increase brand awareness, build relationships… READ MORE

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Marketing Best Practices for Milestone Anniversaries

By Danielle Cyr | anniversary marketing, event marketing, marketing, marketing for company anniversaries | Comments are Closed | 12 May, 2017 | 0

Whether celebrating a centennial, bicentennial or other milestone anniversary, communicating the longevity and continued success of… READ MORE

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A Look at Marketing, Branding and the Customer Experience

By Danielle Cyr | brand experience, branding, marketing | Comments are Closed | 28 April, 2017 | 0

Experiences are shared. They are shared by those who participate “in the moment” and by those who relive them via social media. For brands … READ MORE

Is ‘Mobile First’ Part of Your Marketing Strategy?

By Danielle Cyr | b2b marketing, b2c marketing, marketing, mobile marketing, mobile marketing strategy, user experience | Comments are Closed | 1 February, 2017 | 0

If you’ve skimmed the vast array of blog posts commenting on 2017 marketing trends, you’ve likely noticed a heavy emphasis on the notion of… READ MORE

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