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integrated marketing for Super Bowl

The Super Bowl of Marketing

By Jess Lyon | integrated marketing, Blog, marketing | 0 comment | 30 January, 2020 | 0

Each winter, one of the biggest athletic spectacles in the U.S. unfolds amid much fanfare: the Super Bowl.

Alongside all the cheering, face… READ MORE

Nonprofit influencers

How to Find the Right Influencers for Your Nonprofit

By Danielle Cyr | Blog, marketing, nonprofit | 0 comment | 18 December, 2019 | 0

Influencers can play an important role helping nonprofits share their mission and reach new audiences. Their loyal social following and… READ MORE

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What You Need to Know About Instagram’s Latest Change

By Stacey Cohen | Blog, Instagram, marketing, social media | 0 comment | 21 August, 2019 | 0

Learn what hidden likes mean for your brand and your marketing plan

When a social media platform changes the way it operates — a new feature,… READ MORE

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How Your Brand Can Benefit from a Podcast

By Jess Lyon | Blog, marketing | 0 comment | 24 July, 2019 | 0

Follow these tips for a podcast that will engage and grow your audience

Every savvy marketer knows that content is essential to a strong brand:… READ MORE

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How to Get Your Media Relations Program Out of a Rut

By Danielle Cyr | Blog, marketing | 0 comment | 10 July, 2019 | 0

Oftentimes, products and services dominate a brand’s storylines. Whether for-profit or non-profit, talking about what one does is second… READ MORE

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Are You Doing Enough to Reach Your Existing Audiences?

By Jess Lyon | Blog, marketing | 0 comment | 19 June, 2019 | 0

Launching a marketing channel is just the first step. Here’s how you ensure you’re talking to customers, and not an empty room

Imagine this:… READ MORE

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A Multichannel Approach to Storytelling

By Jess Lyon | Blog, marketing | 0 comment | 5 June, 2019 | 0

A savvy brand never limits itself to just one or two storytelling channels. Here are four tips for telling your story in more ways than one

The… READ MORE

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Video Can Strengthen Your Sales and Marketing. Here’s How

By Jess Lyon | Blog, marketing, video marketing | 0 comment | 27 February, 2019 | 0

Video is a nimble and effective medium — and it’s growing in popularity

Today, brands have an overwhelming amount of choices when it comes … READ MORE

personalized marketing tips

Is Your Marketing Personalized? It Should Be

By Jess Lyon | Blog, marketing | 0 comment | 28 November, 2018 | 0

Today, consumers expect a bespoke experience. Here’s how to adapt

Today, personalized marketing reigns supreme, from email newsletters… READ MORE

Halloween marketing

Does Halloween Marketing Make Sense for Your Brand?

By Jess Lyon | Blog, marketing | 0 comment | 17 October, 2018 | 0

Brands should make the most of special occasions — but there’s a right way and a wrong way

Halloween is just a few weeks away. That’s good news… READ MORE

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