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When the pandemic began nearly two years ago, the ways that brands communicated with their audiences were turned upside down. Almost overnight,… READ MORE

Since the pandemic began nearly two years ago, the world of real estate marketing has been turbulent, to say the least. Real estate professionals… READ MORE

When the pandemic first began about 18 months ago, the events industry was among the first to be affected. Even as early as February 2020, conferences,… READ MORE

When you think of an infrastructure project, you probably think of construction materials: concrete for roads, steel for bridges, fiber… READ MORE

Relationship marketing has always been a cornerstone of successful brands. Simply put, relationship marketing just means building a strong… READ MORE

There are certain tactics that just about every marketing strategy should entail, like email and digital advertising. Increasingly, influencers… READ MORE

We’re not even a full month into 2021, but this much is clear already: events aren’t returning to normal. With COVID vaccines only now starting… READ MORE

Advertising – The paid promotion of goods, services, companies, or ideas by an identified sponsor. Marketers see advertising as part of … READ MORE

As schools across the U.S. – ranging from public elementary schools to ivy league colleges – wrap up a season of distance learning, communicating… READ MORE

When Scottish poet Robert Burns said, “The best-laid plans of mice and men often go awry” he could well have been forecasting for 2020. Many… READ MORE