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Blog

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Relationship-Based Marketing in the Age of COVID

By Jess Lyon | Blog, marketing | Comments are Closed | 30 March, 2021 | 0

Relationship marketing has always been a cornerstone of successful brands. Simply put, relationship marketing just means building a strong… READ MORE

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Thinking Differently About Influencer Marketing

By Danielle Cyr | Blog, advertising, marketing | Comments are Closed | 16 March, 2021 | 0

There are certain tactics that just about every marketing strategy should entail, like email and digital advertising. Increasingly, influencers… READ MORE

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Are Virtual Events a Good Fit for Your 2021 Marketing Strategy?

By Jess Lyon | Blog, Events, marketing | Comments are Closed | 20 January, 2021 | 0

We’re not even a full month into 2021, but this much is clear already: events aren’t returning to normal. With COVID vaccines only now starting… READ MORE

faqs

PR/Marketing Glossary

By Stacey Cohen | Blog, marketing, public relations | Comments are Closed | 10 September, 2020 | 0

Advertising – The paid promotion of goods, services, companies, or ideas by an identified sponsor. Marketers see advertising as part of … READ MORE

Co Communications Higher Education

Higher Ed Marketing: Selling the In-Person Experience from a Distance

By Danielle Cyr | Blog, education, marketing | Comments are Closed | 1 July, 2020 | 0

As schools across the U.S. – ranging from public elementary schools to ivy league colleges – wrap up a season of distance learning, communicating… READ MORE

Consumer Insights

Consumer Insights Should Guide Your Marketing

By Danielle Cyr | Blog, marketing | Comments are Closed | 17 June, 2020 | 0

When Scottish poet Robert Burns said, “The best-laid plans of mice and men often go awry” he could well have been forecasting for 2020. Many… READ MORE

Marketing World Divided

A (Marketing) World Divided

By Danielle Cyr | Blog, marketing | Comments are Closed | 13 May, 2020 | 0

As businesses and nonprofits around the world continue to adapt their operational and marketing strategies in response to COVID-19, it’s… READ MORE

The Importance of Maintaining Strong Relationships

The Importance of Maintaining Strong Relationships

By Jess Lyon | Blog, marketing, retention | Comments are Closed | 6 April, 2020 | 0

Strong relationships are at the core of all successful marketing. Whether you’re a major brand interacting with millions of consumers, … READ MORE

Business Resilience

Marketing with an Eye on Business Resilience

By Jess Lyon | Blog, marketing | Comments are Closed | 2 April, 2020 | 0

These are uncharted times — in healthcare, in economics, and, yes, in marketing. As the world reacts and responds to coronavirus, brands … READ MORE

Panic Vs Pandemic

Panic vs. Pandemic: Market Accordingly

By Jess Lyon | Blog, marketing | Comments are Closed | 27 March, 2020 | 0

The world is in the midst of an unprecedented situation: The coronavirus has people and organizations in every country struggling to stay… READ MORE

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