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Advertising – The paid promotion of goods, services, companies, or ideas by an identified sponsor. Marketers see advertising as part of … READ MORE

As schools across the U.S. – ranging from public elementary schools to ivy league colleges – wrap up a season of distance learning, communicating… READ MORE

When Scottish poet Robert Burns said, “The best-laid plans of mice and men often go awry” he could well have been forecasting for 2020. Many… READ MORE

As businesses and nonprofits around the world continue to adapt their operational and marketing strategies in response to COVID-19, it’s… READ MORE

Strong relationships are at the core of all successful marketing. Whether you’re a major brand interacting with millions of consumers, … READ MORE

These are uncharted times — in healthcare, in economics, and, yes, in marketing. As the world reacts and responds to coronavirus, brands … READ MORE

The world is in the midst of an unprecedented situation: The coronavirus has people and organizations in every country struggling to stay… READ MORE

A clever marketing plan can be worth its weight in gold, re-engaging existing customers, bringing in whole new audiences, and ultimately… READ MORE

How do you build a successful business?

There’s no simple answer to this question, but a few best practices work for businesses of all sizes… READ MORE

Each winter, one of the biggest athletic spectacles in the U.S. unfolds amid much fanfare: the Super Bowl.

Alongside all the cheering, face… READ MORE