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Blog

On Target: Back-to-School Ads Reinforce Importance of Knowing Your Audience

By Danielle Cyr | b2c marketing, back to school marketing, marketing, social media marketing | Comments are Closed | 27 July, 2016 | 0

There’s something different about Target’s 2016 back-to-school ads and it isn’t the products they are featuring. Underscoring the importance… READ MORE

How to Find the Right Marketing Agency

By Danielle Cyr | full-service marketing agency, marketing, marketing agency | Comments are Closed | 15 June, 2016 | 0

Finding a marketing partner with whom you can build a collaborative and lasting relationship is no small feat. What constitutes a “right … READ MORE

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How to Use Research to Write Better Marketing Content

By Danielle Cyr | custom research, market research, marketing, polls, research, surveys | Comments are Closed | 3 June, 2016 | 0

Should your company or cause invest money in proprietary research? Will conducting focus groups, Omnibus polls or community surveys yield… READ MORE

What to Include in Your New Website Design

By Danielle Cyr | marketing, web design, website design | Comments are Closed | 25 May, 2016 | 0

What are the core components of an effective website? How do you balance form and function to ensure a positive user experience?

Redesigning… READ MORE

Branding 101: How to Minimize Brand Confusion

By Danielle Cyr | brand consistency, branding, marketing | Comments are Closed | 18 May, 2016 | 0

Is your company often mistaken for a competitor? Do you struggle with getting people to understand who you are and what you do? Is your brand’s… READ MORE

New Brands & Websites, PR Success Stories, from Co-Communications: March & April 2016

By Danielle Cyr | branding, logo design, marketing, PR, website design | Comments are Closed | 6 May, 2016 | 0

Life at a full-service marketing and public relations agency is always fast-paced. From developing brands and launching websites to executing… READ MORE

Specialists vs. Generalists: Which Marketing Agency is Right for You?

By Danielle Cyr | full-service marketing agency, marketing, marketing agency | Comments are Closed | 4 May, 2016 | 0

While some marketing agencies have an eclectic mix of clients and focus their efforts on a handful of vertical markets, other agencies have… READ MORE

nonprofit fundraising

Nonprofit Marketing: How to Make Your Cause More Attractive to Donors

By Danielle Cyr | annual appeals, Friendraising, fundraising, marketing, nonprofit, nonprofit marketing | Comments are Closed | 30 March, 2016 | 0

Development and marketing work hand-in-hand to help nonprofits achieve their goals. Oftentimes, marketing helps bring fundraising campaigns… READ MORE

Key Questions to Ask Before Starting a Social Media Marketing Program

By Danielle Cyr | marketing, marketing program, social media management, social media marketing, social media marketing program | Comments are Closed | 24 February, 2016 | 0

You heard that social media marketing drives more than 1/3 of all website traffic and you’re ready to pull the trigger. Not so fast. … READ MORE

Five Questions to Ask Before Implementing Your 2016 Marketing Plan

By Danielle Cyr | marketing, marketing plan | Comments are Closed | 6 January, 2016 | 0

The best way for companies to improve their marketing is by learning from their prior successes and missteps. As 2015 draws to a close, now … READ MORE

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