Marketing is an investment. It is an investment in your brand, your people, your products, and your customers. And, just like the investments… READ MORE
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business marketing, marketing, marketing goals, marketing measurement, marketing opportunities, marketing plan, marketing ROI, marketing strategy, measurement | Comments are Closed | 29 July, 2015 | 0
YouTube is the world’s second-largest search engine. Forrester Research reports the value of one minute of video is the equivalent of 1.8
In a world where nearly every business, nonprofit and individual is creating online content, it is easy to become overwhelmed. From Facebook… READ MORE
marketing, marketing opportunities, social media marketing | Comments are Closed | 1 April, 2015 | 0
Last week we celebrated National Puppy Day. Passover and Easter are both just a few days away. Not to mention the upcoming occasions of World… READ MORE
While many businesses are gearing up to enter Q2, many nonprofits (and municipalities) are headed straight for Q4 – the infamous year-end
Marketing is a long-term investment. And, for those who know us, you’ve often heard us say that a diversification strategy should be part
Drivers wanted. Melts in your mouth, not in your hand. Have you had your break today? Taglines can be every bit as memorable as brands themselves.… READ MORE
Often, the need to quickly prove marketing ROI drives companies to focus on tactics before laying out a marketing communications strategy.
Nonprofit Times’ 2014 Influencer of the Year, executive director of the 92nd Street Y and founder of #GivingTuesday, Henry Timms came to … READ MORE
integrated marketing, marketing, strategic marketing plan | Comments are Closed | 11 February, 2015 | 0
Marketing and communications campaigns are often designed to alleviate pain. What exactly do I mean by that? Marketing is often brought … READ MORE
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