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Blog

Branding Best Practices: How to Maintain Your Brand Identity When Partnering with Other Organizations

By Danielle Cyr | brand consistency, brand equity, brand identity, branding | Comments are Closed | 18 January, 2017 | 0

Collaborating with other businesses and nonprofits can help organizations to reach new audiences and amplify their impact. Whether it’s… READ MORE

Top Video Marketing Opportunities for Real Estate

By Danielle Cyr | real estate marketing, real estate pr, real estate public relations, video marketing | Comments are Closed | 13 January, 2017 | 0

One minute of video is equal in value to 1.8 million words, according to Forrester Research. Need we say more? Video marketing is on the rise… READ MORE

Why Do You Need to Invest in a Marketing Strategy?

By Danielle Cyr | marketing, marketing communications, marketing communications plan, marketing strategy | Comments are Closed | 11 January, 2017 | 0

The desire to hit the ground running can often push investing in strategy aside. As businesses work to meet deadlines for launching new products… READ MORE

Nonprofit Marketing Lessons from 2016’s Largest Charities

By Danielle Cyr | branding, nonprofit communications plan, nonprofit marketing, nonprofit PR | Comments are Closed | 6 January, 2017 | 0

Forbes recently released its list of the year’s largest U.S. charities and, not surprisingly, there are many organizations who have achieved… READ MORE

Holi-dazed: Standout 2016 Holiday Marketing Campaigns

By Danielle Cyr | advertising, holiday marketing, marketing, marketing strategy, social media marketing | Comments are Closed | 4 January, 2017 | 0

Black Friday. Small Business Saturday. Cyber Monday. #GivingTuesday. Super Saturday. A blur of holiday shopping, giving and marketing… READ MORE

How to Tell if Your Public Relations Program is Working

By Danielle Cyr | PR, public relations, public relations agency, public relations program, public relations strategy | Comments are Closed | 21 December, 2016 | 0

Unlike advertising or sponsored content where you pay a fee for guaranteed exposure with a media outlet, there are no guarantees with an earned… READ MORE

Three Marketing Predictions for 2017

By Danielle Cyr | content marketing, marketing, marketing strategy | Comments are Closed | 16 December, 2016 | 0

A new year brings new marketing trends to watch. What marketing channels will remain dominant? Which will fade into the background? And, … READ MORE

Five Quotes About Marketing That Will Inspire You

By Danielle Cyr | marketing, marketing plan, marketing strategy | Comments are Closed | 14 December, 2016 | 0

The proverbial mental block. Hitting the creative wall. We’ve all been there – the moments when you need a great idea to propel your company’s… READ MORE

Business Blogging 101: What to Talk About During Q4

By Danielle Cyr | b2b marketing, blogging, business blogging, marketing | Comments are Closed | 9 December, 2016 | 0

Like it or not, 2017 will be here in the blink of an eye. As you strategize as to how to close out Q4 on the strongest note possible, it is important… READ MORE

5 Marketing Resolutions to Make in 2017

By Danielle Cyr | marketing, marketing program, marketing ROI, marketing strategy | Comments are Closed | 7 December, 2016 | 0

With a New Year comes new resolutions. There’s the usual suspects – lose weight, take up a new hobby, make more time for quality time with the… READ MORE

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