Why Do You Need to Invest in a Marketing Strategy?

By Danielle Cyr | marketing, marketing communications, marketing communications plan, marketing strategy | Comments are Closed | 11 January, 2017 | 0

The desire to hit the ground running can often push investing in strategy aside. As businesses work to meet deadlines for launching new products… READ MORE

Nonprofit Marketing Lessons from 2016’s Largest Charities

By Danielle Cyr | branding, nonprofit communications plan, nonprofit marketing, nonprofit PR | Comments are Closed | 6 January, 2017 | 0

Forbes recently released its list of the year’s largest U.S. charities and, not surprisingly, there are many organizations who have achieved… READ MORE

Holi-dazed: Standout 2016 Holiday Marketing Campaigns

By Danielle Cyr | advertising, holiday marketing, marketing, marketing strategy, social media marketing | Comments are Closed | 4 January, 2017 | 0

Black Friday. Small Business Saturday. Cyber Monday. #GivingTuesday. Super Saturday. A blur of holiday shopping, giving and marketing… READ MORE

How to Tell if Your Public Relations Program is Working

By Danielle Cyr | PR, public relations, public relations agency, public relations program, public relations strategy | Comments are Closed | 21 December, 2016 | 0

Unlike advertising or sponsored content where you pay a fee for guaranteed exposure with a media outlet, there are no guarantees with an earned… READ MORE

Three Marketing Predictions for 2017

By Danielle Cyr | content marketing, marketing, marketing strategy | Comments are Closed | 16 December, 2016 | 0

A new year brings new marketing trends to watch. What marketing channels will remain dominant? Which will fade into the background? And, … READ MORE

Five Quotes About Marketing That Will Inspire You

By Danielle Cyr | marketing, marketing plan, marketing strategy | Comments are Closed | 14 December, 2016 | 0

The proverbial mental block. Hitting the creative wall. We’ve all been there – the moments when you need a great idea to propel your company’s… READ MORE

Business Blogging 101: What to Talk About During Q4

By Danielle Cyr | b2b marketing, blogging, business blogging, marketing | Comments are Closed | 9 December, 2016 | 0

Like it or not, 2017 will be here in the blink of an eye. As you strategize as to how to close out Q4 on the strongest note possible, it is important… READ MORE

5 Marketing Resolutions to Make in 2017

By Danielle Cyr | marketing, marketing program, marketing ROI, marketing strategy | Comments are Closed | 7 December, 2016 | 0

With a New Year comes new resolutions. There’s the usual suspects – lose weight, take up a new hobby, make more time for quality time with the… READ MORE

What to Consider When Building Next Year’s Marketing Budget

By Danielle Cyr | marketing plan, marketing strategy, mrketing budget | Comments are Closed | 30 November, 2016 | 0

The fourth-quarter is a time for planning, recalibrating and, of course, budgeting. When it comes to planning marketing activities for … READ MORE

How B2B Companies Can Use Instagram

By Danielle Cyr | b2b marketing, b2b social media marketing, social media marketing | Comments are Closed | 23 November, 2016 | 0

In June 2016, Instagram reached 500 million active monthly users, up from 400 million in September 2015. Consumer brands like HomeGoods … READ MORE

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