Client retention is an important business strategy. Not only do building ongoing client relationships allow companies to work collaboratively… READ MORE
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retention, retention marketing, stakeholder communications | Comments are Closed | 1 December, 2014 | 0
#GivingTuesday, nonprofit development, nonprofit marketing | Comments are Closed | 26 November, 2014 | 0
In less than one week, Black Friday and Cyber Monday will be distant memories. It will be time to celebrate a different kind of holiday –… READ MORE
b2b marketing, b2c marketing, marketing, marketing strategy | Comments are Closed | 19 November, 2014 | 0
The start of a new year is often the time to implement a new marketing plan. The marketing strategy your business in 2015 should be strategic,… READ MORE
marketing plans, marketing strategy, real estate marketing, real estate marketing plan | Comments are Closed | 12 November, 2014 | 0
Gone are the days of the five-year marketing plan. Today, you need a nimble, research-informed strategy that can be easily adapted to take… READ MORE
instagram for the hospitality industry, social media marketing, social media marketing for restaurants | Comments are Closed | 22 October, 2014 | 0
Today, Instagram is arguably the most powerful social media platform. Image-centric social networks are now driving social media marketing,… READ MORE
blogging, business blogging, content marketing, lead generation | Comments are Closed | 15 October, 2014 | 0
Think of your blog as your business’ command center for content. Coupled with a robust, well-optimized website, it can serve as the core of… READ MORE
digital communications, e-blasts, email marketing, inbound marketing | Comments are Closed | 3 October, 2014 | 0
When is the best time to send an e-blast? It depends on your audience. What are the best keywords to put in a subject line? Analyze your analytics.… READ MORE
How do marketing goals relate to business goals? What is a realistic marketing goal for a business in X industry with Y goals? How often should… READ MORE
donor relations, nonprofit PR, nonprofit public relations | Comments are Closed | 10 September, 2014 | 0
For many nonprofits, fundraising and development are the driving forces behind their communications programs. This donor-centric approach… READ MORE
business marketing, content marketing, inbound marketing | Comments are Closed | 3 September, 2014 | 0
For many businesses, inbound marketing is the key to keeping the sales pipeline filled with fresh, qualified leads. By developing a steady… READ MORE
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