For many colleges and universities, increasing their share of voice in the media is an important objective. Being consistently quoted in… READ MORE
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education, higher ed marketing, higher ed pr, PR, public relations | Comments are Closed | 17 February, 2017 | 0
blogger relations, media relations, PR, public relations | Comments are Closed | 10 February, 2017 | 0
As the media landscape has evolved, blogger relations and influencer relations have emerged as components of public relations programs.… READ MORE
What began as a public relations and marketing agency in 1997 has evolved into a full-service integrated communications firm with three … READ MORE
b2b marketing, b2c marketing, marketing, mobile marketing, mobile marketing strategy, user experience | Comments are Closed | 1 February, 2017 | 0
If you’ve skimmed the vast array of blog posts commenting on 2017 marketing trends, you’ve likely noticed a heavy emphasis on the notion of… READ MORE
Mary Tyler Moore’s passing has undoubtedly made many nostalgic for the days of the Dick Van Dyke Show and Mary Tyler Moore Show. Moore was a … READ MORE
blogger relations, influencer marketing, media relations | Comments are Closed | 25 January, 2017 | 0
Influencers. Tastemakers. Trendsetters. Thought leaders. No matter what you call them, they are an important marketing audience for brands… READ MORE
brand consistency, brand equity, brand identity, branding | Comments are Closed | 18 January, 2017 | 0
Collaborating with other businesses and nonprofits can help organizations to reach new audiences and amplify their impact. Whether it’s… READ MORE
real estate marketing, real estate pr, real estate public relations, video marketing | Comments are Closed | 13 January, 2017 | 0
One minute of video is equal in value to 1.8 million words, according to Forrester Research. Need we say more? Video marketing is on the rise… READ MORE
marketing, marketing communications, marketing communications plan, marketing strategy | Comments are Closed | 11 January, 2017 | 0
The desire to hit the ground running can often push investing in strategy aside. As businesses work to meet deadlines for launching new products… READ MORE
branding, nonprofit communications plan, nonprofit marketing, nonprofit PR | Comments are Closed | 6 January, 2017 | 0
Forbes recently released its list of the year’s largest U.S. charities and, not surprisingly, there are many organizations who have achieved… READ MORE
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