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Is your company often mistaken for a competitor? Do you struggle with getting people to understand who you are and what you do? Is your brand’s… READ MORE

Life at a full-service marketing and public relations agency is always fast-paced. From developing brands and launching websites to executing… READ MORE

While some marketing agencies have an eclectic mix of clients and focus their efforts on a handful of vertical markets, other agencies have… READ MORE

Development and marketing work hand-in-hand to help nonprofits achieve their goals. Oftentimes, marketing helps bring fundraising campaigns… READ MORE

You heard that social media marketing drives more than 1/3 of all website traffic and you’re ready to pull the trigger. Not so fast. … READ MORE

The best way for companies to improve their marketing is by learning from their prior successes and missteps. As 2015 draws to a close, now … READ MORE

Among the core attributes of effective brand identities and PR/marketing campaigns are their ability to tell a compelling story. Whether… READ MORE

A new year means it is time to evaluate which marketing strategies and tactics generated the most ROI in 2015, as well as which new strategies,… READ MORE

In just its fourth year, #GivingTuesday surpassed the 1 million tweet mark before day’s end. Further, Blackbaud reported a 52 percent increase… READ MORE

Did it feel like Black Friday lasted nearly a month this year? Has your inbox been flooded with Cyber Monday teasers since the onset of November… READ MORE