Development and marketing work hand-in-hand to help nonprofits achieve their goals. Oftentimes, marketing helps bring fundraising campaigns… READ MORE
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annual appeals, Friendraising, fundraising, marketing, nonprofit, nonprofit marketing | Comments are Closed | 30 March, 2016 | 0
marketing, marketing program, social media management, social media marketing, social media marketing program | Comments are Closed | 24 February, 2016 | 0
You heard that social media marketing drives more than 1/3 of all website traffic and you’re ready to pull the trigger. Not so fast. … READ MORE
The best way for companies to improve their marketing is by learning from their prior successes and missteps. As 2015 draws to a close, now … READ MORE
Among the core attributes of effective brand identities and PR/marketing campaigns are their ability to tell a compelling story. Whether… READ MORE
content creation, marketing, mobile, trends, video, video marketing | Comments are Closed | 16 December, 2015 | 0
A new year means it is time to evaluate which marketing strategies and tactics generated the most ROI in 2015, as well as which new strategies,… READ MORE
#GivingTuesday, b2b marketing, b2c marketing, fundraising, Giving Tuesday, marketing | Comments are Closed | 9 December, 2015 | 0
In just its fourth year, #GivingTuesday surpassed the 1 million tweet mark before day’s end. Further, Blackbaud reported a 52 percent increase… READ MORE
b2b marketing, b2c marketing, Black Friday, Cyber Monday, marketing | Comments are Closed | 2 December, 2015 | 0
Did it feel like Black Friday lasted nearly a month this year? Has your inbox been flooded with Cyber Monday teasers since the onset of November… READ MORE
Websites are the central online marketing hubs for companies and causes alike.
They are prime space for everything from detailing products… READ MORE
marketing, marketing big ideas, marketing communications, marketing messages, marketing opportunities, marketing ROI, marketing rules | Comments are Closed | 7 October, 2015 | 0
There’s no denying that Disney’s marketing has a magical and mysterious way of bringing out the inner child in all of us. From the movies we … READ MORE
Forrester Research estimates that one minute of video equates to approximately 1.8 million written words. A recent study by Demand Gen, … READ MORE
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