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How to Use Research to Write Better Marketing Content

By Danielle Cyr | custom research, market research, marketing, polls, research, surveys | Comments are Closed | 3 June, 2016 | 0

Should your company or cause invest money in proprietary research? Will conducting focus groups, Omnibus polls or community surveys yield… READ MORE

Should My Board Be Part of the PR/Marketing Agency Selection Process?

By Danielle Cyr | communications plans, marketing plan, nonprofit communications plan | Comments are Closed | 1 June, 2016 | 0

Choosing the right PR/marketing agency can be a complex process. You want to hire a partner who is creative, strategic, and strong on execution.… READ MORE

5 Marketing Lessons We’ll Be Sharing at the CT Business Expo

By Danielle Cyr | CT Business Expo, social media, social media marketing | Comments are Closed | 27 May, 2016 | 0

June 9th marks the 16th annual CT Business Expo, a statewide gathering of small businesses and entrepreneurs. During this day of networking,… READ MORE

What to Include in Your New Website Design

By Danielle Cyr | marketing, web design, website design | Comments are Closed | 25 May, 2016 | 0

What are the core components of an effective website? How do you balance form and function to ensure a positive user experience?

Redesigning… READ MORE

The Top Three Things to Look for in a PR Agency

By Danielle Cyr | PR, PR agency, public relations, public relations agency | Comments are Closed | 20 May, 2016 | 0

How do you know which PR firm is the right fit for your company or cause? What factors indicate you will be able to build a long-lasting and collaborative… READ MORE

Branding 101: How to Minimize Brand Confusion

By Danielle Cyr | brand consistency, branding, marketing | Comments are Closed | 18 May, 2016 | 0

Is your company often mistaken for a competitor? Do you struggle with getting people to understand who you are and what you do? Is your brand’s… READ MORE

Inbound Marketing Tips: The Anatomy of a Great Blog Post

By Danielle Cyr | blogging, business blogging, inbound marketing, lead generation | Comments are Closed | 13 May, 2016 | 0

What is unique about a lead generation blog? A lead generation blog contains keyword-rich content, compelling calls-to-action and uses… READ MORE

Top Things to Consider When Rebranding

By Danielle Cyr | brand strategy, branding, rebranding | Comments are Closed | 11 May, 2016 | 0

Does your brand feel tired and stale? Does it feel like who you are and what you do aren’t reflected in your company’s visual identity?… READ MORE

New Brands & Websites, PR Success Stories, from Co-Communications: March & April 2016

By Danielle Cyr | branding, logo design, marketing, PR, website design | Comments are Closed | 6 May, 2016 | 0

Life at a full-service marketing and public relations agency is always fast-paced. From developing brands and launching websites to executing… READ MORE

Specialists vs. Generalists: Which Marketing Agency is Right for You?

By Danielle Cyr | full-service marketing agency, marketing, marketing agency | Comments are Closed | 4 May, 2016 | 0

While some marketing agencies have an eclectic mix of clients and focus their efforts on a handful of vertical markets, other agencies have… READ MORE

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  • About – Senior Team
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