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Blog

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Why Every Infrastructure Project Needs Marketing

By Danielle Cyr | Blog, marketing | Comments are Closed | 3 May, 2021 | 0

When you think of an infrastructure project, you probably think of construction materials: concrete for roads, steel for bridges, fiber… READ MORE

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Relationship-Based Marketing in the Age of COVID

By Jess Lyon | Blog, marketing | Comments are Closed | 30 March, 2021 | 0

Relationship marketing has always been a cornerstone of successful brands. Simply put, relationship marketing just means building a strong… READ MORE

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Thinking Differently About Influencer Marketing

By Danielle Cyr | Blog, advertising, marketing | Comments are Closed | 16 March, 2021 | 0

There are certain tactics that just about every marketing strategy should entail, like email and digital advertising. Increasingly, influencers… READ MORE

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The Scoop on Clubhouse

By Danielle Cyr | Blog, social media | Comments are Closed | 3 March, 2021 | 0

By now you’re probably aware of the latest social media phenomenon: Clubhouse. Maybe you heard that it’s Elon Musk’s new favorite … READ MORE

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The Brand Bowl Meets the Pandemic

By Jess Lyon | Blog, advertising, branding | Comments are Closed | 10 February, 2021 | 0

The Super Bowl is the can’t-miss event of the year for sports fans. But it’s also the can’t-miss event of the year for marketers.

The ads that… READ MORE

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How to Build a Communications Strategy that Informs without Overwhelming

By Jess Lyon | Blog, communication strategy | Comments are Closed | 3 February, 2021 | 0

These days, a brand that wants to reach its target audience needs a smart communications strategy. All the competition and clutter online… READ MORE

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Are Virtual Events a Good Fit for Your 2021 Marketing Strategy?

By Jess Lyon | Blog, Events, marketing | Comments are Closed | 20 January, 2021 | 0

We’re not even a full month into 2021, but this much is clear already: events aren’t returning to normal. With COVID vaccines only now starting… READ MORE

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PR/Marketing Glossary

By Stacey Cohen | Blog, marketing, public relations | Comments are Closed | 10 September, 2020 | 0

Advertising – The paid promotion of goods, services, companies, or ideas by an identified sponsor. Marketers see advertising as part of … READ MORE

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Economic Development Marketing: Is Your Website Doing Its Job?

By Danielle Cyr | Blog, economic development, website design | Comments are Closed | 9 September, 2020 | 0

A well-built website can be a powerful lead generation tool. With clear copy, compelling calls-to-action and a keen eye on keyword optimization,… READ MORE

Economic Development Marketing

Economic Development Marketing: Honing Your Value Proposition

By Danielle Cyr | Blog, economic development | Comments are Closed | 26 August, 2020 | 0

Live. Work. Play. They’re the crux of how many communities have marketed themselves for years. Likewise, communities have touted proximity… READ MORE

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