Fifteen Marketing Missteps to Avoid in 2015

By Danielle Cyr | b2b marketing, b2c marketing, marketing, marketing strategy | Comments are Closed | 19 November, 2014 | 0

The start of a new year is often the time to implement a new marketing plan. The marketing strategy your business in 2015 should be strategic,… READ MORE

Is it time to refresh your real estate marketing?

By Danielle Cyr | marketing plans, marketing strategy, real estate marketing, real estate marketing plan | Comments are Closed | 12 November, 2014 | 0

Gone are the days of the five-year marketing plan. Today, you need a nimble, research-informed strategy that can be easily adapted to take… READ MORE

Five Secrets of Better Business Blogging

By Danielle Cyr | blogging, business blogging, content marketing, lead generation | Comments are Closed | 15 October, 2014 | 0

Think of your blog as your business’ command center for content. Coupled with a robust, well-optimized website, it can serve as the core of… READ MORE

How to Increase Your Email Marketing Success

By Danielle Cyr | digital communications, e-blasts, email marketing, inbound marketing | Comments are Closed | 3 October, 2014 | 0

When is the best time to send an e-blast? It depends on your audience. What are the best keywords to put in a subject line? Analyze your analytics.… READ MORE

How to Set Realistic Marketing Goals and KPIs

By Danielle Cyr | marketing goals, marketing measurement | Comments are Closed | 17 September, 2014 | 0

How do marketing goals relate to business goals? What is a realistic marketing goal for a business in X industry with Y goals? How often should… READ MORE

Top Ways PR Can Help Nonprofits Cultivate New Donors

By Danielle Cyr | donor relations, nonprofit PR, nonprofit public relations | Comments are Closed | 10 September, 2014 | 0

For many nonprofits, fundraising and development are the driving forces behind their communications programs. This donor-centric approach… READ MORE

5 Tips for Effective Inbound Marketing

By Danielle Cyr | business marketing, content marketing, inbound marketing | Comments are Closed | 3 September, 2014 | 0

For many businesses, inbound marketing is the key to keeping the sales pipeline filled with fresh, qualified leads. By developing a steady… READ MORE

5 Steps to Prepare for a Media Interview

By Danielle Cyr | media training, public relations | Comments are Closed | 27 August, 2014 | 0

Does being on camera make you nervous? Would you rather defer an interview to a colleague than speak to the reporter yourself? Do you fear being… READ MORE

Hiring a Full-Service Marketing Agency: The Pros

By Danielle Cyr | full-service agency, marketing agency, PR agency | Comments are Closed | 13 August, 2014 | 0

As a full-service marketing and public relations agency, we are often asked by prospective clients about the benefits of working with a full-service

Websites for Physicians Practices: What Are Patients Looking For?

By Danielle Cyr | doctor websites, marketing, websites, websites for medical practices | Comments are Closed | 1 August, 2014 | 0

A content-rich, well-optimized website can help physicians practices recruit new patients and increase “stickiness” with existing patients.… READ MORE

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