Blog

In a digital world, there is an abundance of data available to help inform your marketing strategy. From Google Analytics to Facebook Insights,… READ MORE

Is less really more when it comes to the marketing channels your business or nonprofit uses? Is being ‘everywhere’ the best way to get found… READ MORE

With January 1^st less than two weeks away, now is the time to make sure your business and marketing goals are aligned for 2015. Whether you aspire… READ MORE

Were your inboxes and social feeds overflowing with asks from nonprofits this #GivingTuesday? Ours were. Not surprisingly, Blackbaud … READ MORE

Client retention is an important business strategy. Not only do building ongoing client relationships allow companies to work collaboratively… READ MORE

In less than one week, Black Friday and Cyber Monday will be distant memories. It will be time to celebrate a different kind of holiday –… READ MORE

The start of a new year is often the time to implement a new marketing plan. The marketing strategy your business in 2015 should be strategic,… READ MORE

Gone are the days of the five-year marketing plan. Today, you need a nimble, research-informed strategy that can be easily adapted to take… READ MORE

Think of your blog as your business’ command center for content. Coupled with a robust, well-optimized website, it can serve as the core of… READ MORE

When is the best time to send an e-blast? It depends on your audience. What are the best keywords to put in a subject line? Analyze your analytics.… READ MORE