Oftentimes, products and services dominate a brand’s storylines. Whether for-profit or non-profit, talking about what one does is second… READ MORE
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Launching a marketing channel is just the first step. Here’s how you ensure you’re talking to customers, and not an empty room
Imagine this:… READ MORE
A savvy brand never limits itself to just one or two storytelling channels. Here are four tips for telling your story in more ways than one
The… READ MORE
Video is a nimble and effective medium — and it’s growing in popularity
Today, brands have an overwhelming amount of choices when it comes … READ MORE
Today, consumers expect a bespoke experience. Here’s how to adapt
Today, personalized marketing reigns supreme, from email newsletters… READ MORE
Brands should make the most of special occasions — but there’s a right way and a wrong way
Halloween is just a few weeks away. That’s good news… READ MORE
An under-performing marketing program can be a barrier to success. When marketing isn’t helping to increase brand awareness, build relationships… READ MORE
anniversary marketing, event marketing, marketing, marketing for company anniversaries | Comments are Closed | 12 May, 2017 | 0
Whether celebrating a centennial, bicentennial or other milestone anniversary, communicating the longevity and continued success of… READ MORE
Experiences are shared. They are shared by those who participate “in the moment” and by those who relive them via social media. For brands … READ MORE
b2b marketing, b2c marketing, marketing, mobile marketing, mobile marketing strategy, user experience | Comments are Closed | 1 February, 2017 | 0
If you’ve skimmed the vast array of blog posts commenting on 2017 marketing trends, you’ve likely noticed a heavy emphasis on the notion of… READ MORE
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