Is Your Marketing Personalized? It Should Be

By Jess Lyon | Blog, marketing | Comments are Closed | 28 November, 2018 | 0

Today, consumers expect a bespoke experience. Here’s how to adapt

Today, personalized marketing reigns supreme, from email newsletters… READ MORE

Does Halloween Marketing Make Sense for Your Brand?

By Jess Lyon | Blog, marketing | Comments are Closed | 17 October, 2018 | 0

Brands should make the most of special occasions — but there’s a right way and a wrong way

Halloween is just a few weeks away. That’s good news… READ MORE

When It Comes to Marketing Goals Be Perfectly Clear

It’s Time to Address the Barriers to Marketing Success

By Danielle Cyr | marketing, marketing ROI, marketing strategy | Comments are Closed | 9 June, 2017 | 0

An under-performing marketing program can be a barrier to success. When marketing isn’t helping to increase brand awareness, build relationships… READ MORE

Marketing Best Practices for Milestone Anniversaries

By Danielle Cyr | anniversary marketing, event marketing, marketing, marketing for company anniversaries | Comments are Closed | 12 May, 2017 | 0

Whether celebrating a centennial, bicentennial or other milestone anniversary, communicating the longevity and continued success of… READ MORE

A Look at Marketing, Branding and the Customer Experience

By Danielle Cyr | brand experience, branding, marketing | Comments are Closed | 28 April, 2017 | 0

Experiences are shared. They are shared by those who participate “in the moment” and by those who relive them via social media. For brands … READ MORE

Is ‘Mobile First’ Part of Your Marketing Strategy?

By Danielle Cyr | b2b marketing, b2c marketing, marketing, mobile marketing, mobile marketing strategy, user experience | Comments are Closed | 1 February, 2017 | 0

If you’ve skimmed the vast array of blog posts commenting on 2017 marketing trends, you’ve likely noticed a heavy emphasis on the notion of… READ MORE

Three Important Marketing Lessons We Learned from Mary Tyler Moore

By Danielle Cyr | branding, marketing, marketing strategy | Comments are Closed | 27 January, 2017 | 0

Mary Tyler Moore’s passing has undoubtedly made many nostalgic for the days of the Dick Van Dyke Show and Mary Tyler Moore Show. Moore was a … READ MORE

Why Do You Need to Invest in a Marketing Strategy?

By Danielle Cyr | marketing, marketing communications, marketing communications plan, marketing strategy | Comments are Closed | 11 January, 2017 | 0

The desire to hit the ground running can often push investing in strategy aside. As businesses work to meet deadlines for launching new products… READ MORE

Holi-dazed: Standout 2016 Holiday Marketing Campaigns

By Danielle Cyr | advertising, holiday marketing, marketing, marketing strategy, social media marketing | Comments are Closed | 4 January, 2017 | 0

Black Friday. Small Business Saturday. Cyber Monday. #GivingTuesday. Super Saturday. A blur of holiday shopping, giving and marketing… READ MORE

Three Marketing Predictions for 2017

By Danielle Cyr | content marketing, marketing, marketing strategy | Comments are Closed | 16 December, 2016 | 0

A new year brings new marketing trends to watch. What marketing channels will remain dominant? Which will fade into the background? And, … READ MORE

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