marketing trends are a thought leadership opportunity

What to do with your Marketing Data from Q1

By Danielle Cyr | email marketing, integrated marketing communications, marketing plan, marketing strategy | Comments are Closed | 31 March, 2017 | 0

Believe it or not, we are officially wrapping up the first quarter of 2017. Whether it was a time for your small business to hit the ground running… READ MORE

Social Media Marketing Changes: Facebook’s Latest Algorithm

By Danielle Cyr | Facebook, Facebook reactions, social media marketing | Comments are Closed | 22 March, 2017 | 0

A “like” just isn’t enough according to Facebook. The social media marketing platform’s most recent algorithm change gives more weight … READ MORE

How to Improve Your Healthcare Marketing

By Danielle Cyr | healthcare marketing, healthcare PR, healthcare public relations, Industry - Healthcare | Comments are Closed | 8 March, 2017 | 0

From health insurance companies and hospitals, to healthcare attorneys and private medical practices, marketing plays a key role in cultivating… READ MORE

3 Things to Remember About Branding in 2017

By Danielle Cyr | brand consistency, branding, rebranding | Comments are Closed | 1 March, 2017 | 0

Whether your brand is 50years old and reflects decades of excellence in a specific industry, was recently refreshed or is soon to be launched,… READ MORE

Higher Ed PR: How to Become a “Go-to” Source for Media

By Danielle Cyr | education, higher ed marketing, higher ed pr, PR, public relations | Comments are Closed | 17 February, 2017 | 0

For many colleges and universities, increasing their share of voice in the media is an important objective. Being consistently quoted in… READ MORE

PR FAQ: Do Bloggers Belong on a Media List?

By Danielle Cyr | blogger relations, media relations, PR, public relations | Comments are Closed | 10 February, 2017 | 0

As the media landscape has evolved, blogger relations and influencer relations have emerged as components of public relations programs.… READ MORE

Co-Communications Turns 20: 20 Quick PR Tips for Our 20th Year

By Danielle Cyr | PR, pr tips, public relations, public relations agency | Comments are Closed | 3 February, 2017 | 0

What began as a public relations and marketing agency in 1997 has evolved into a full-service integrated communications firm with three … READ MORE

Is ‘Mobile First’ Part of Your Marketing Strategy?

By Danielle Cyr | b2b marketing, b2c marketing, marketing, mobile marketing, mobile marketing strategy, user experience | Comments are Closed | 1 February, 2017 | 0

If you’ve skimmed the vast array of blog posts commenting on 2017 marketing trends, you’ve likely noticed a heavy emphasis on the notion of… READ MORE

Three Important Marketing Lessons We Learned from Mary Tyler Moore

By Danielle Cyr | branding, marketing, marketing strategy | Comments are Closed | 27 January, 2017 | 0

Mary Tyler Moore’s passing has undoubtedly made many nostalgic for the days of the Dick Van Dyke Show and Mary Tyler Moore Show. Moore was a … READ MORE

What You Need to Know About Influencer Marketing in 2017

By Danielle Cyr | blogger relations, influencer marketing, media relations | Comments are Closed | 25 January, 2017 | 0

Influencers. Tastemakers. Trendsetters. Thought leaders. No matter what you call them, they are an important marketing audience for brands… READ MORE

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