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Blog

How to Improve Your Email Marketing

By Danielle Cyr | email marketing, marketing goals | Comments are Closed | 15 July, 2015 | 0

Email marketing can be a powerful tool for staying on a prospective clients’ radar and for strengthening relationships with existing… READ MORE

How to Improve Brand Consistency

By Danielle Cyr | brand identity, branding | Comments are Closed | 8 July, 2015 | 0

A strong brand ranks among a company’s most valuable marketing assets. A strategically conceived and creatively executed brand identity… READ MORE

Nonprofit Communications: Five Ways to Make Your Annual Appeal Letter More Appealing

By Danielle Cyr | #GivingTuesday, donor management, donor relations, nonprofit communication, nonprofit PR, nonprofit public relations | Comments are Closed | 1 July, 2015 | 0

The annual appeal letter is a nonprofit fundraising staple. While this tried and true tactic can bump nonprofits over their fundraising … READ MORE

Four Things Every Nonprofit Should Know About Event Marketing

By Danielle Cyr | event marketing, non-profit, nonprofit, nonprofit marketing plan, nonprofit marketing plans, nonprofit marketing strategy, nonprofit PR | Comments are Closed | 24 June, 2015 | 0

For many nonprofits, late spring and early summer are characterized by signature fundraising events such as galas and golf tournaments.… READ MORE

How Often Should I Update My Marketing Plan?

By Danielle Cyr | marketing communications plan, marketing goals, marketing opportunities, marketing plans, marketing ROI | Comments are Closed | 17 June, 2015 | 0

Gone are the days of the five-year marketing plan that is executed as it was written on day one. In a real time media world, adaptation is key.

… READ MORE

Is Social Media Right for Small Businesses?

By Danielle Cyr | social media, social media for small business, social media marketing, social media marketing for small business | Comments are Closed | 11 June, 2015 | 0

A recent survey by Clutch revealed while 53% of small businesses are using social media, 47% are not. Data from Enplug, a digital signage software… READ MORE

Does Your Business Blog Need a Reboot?

By Danielle Cyr | business blogging, business communications, inbound marketing | Comments are Closed | 10 June, 2015 | 0

We’ve all seen it. The blog that started out with a bang. Weekly posts, high-quality embedded videos, creative photos and compelling calls

… READ MORE

Can Social Media Help with Customer Acquisition?

By Danielle Cyr | customer aquisition, lead gen, lead generation, social media, social media marketing | Comments are Closed | 30 May, 2015 | 0

Has your company acquired customers through social media? If the answer is “yes” – and your company is b2b or b2c – you are not alone. When executed… READ MORE

10 Tips for Building Great Landing Pages

By Danielle Cyr | inbound marketing, landing pages, lead conversion, websites | Comments are Closed | 15 May, 2015 | 0

Landing pages can help businesses to drive timely and meaningful action among their target audiences. Whether you’re a consumer goods company… READ MORE

3 Visual Marketing Opportunities for the Real Estate Industry

By Danielle Cyr | real estate marketing, social media, social media best practices, social media for commercial real estate, social media platforms | Comments are Closed | 6 May, 2015 | 0

The growth of visual marketing is undeniable. Consider this: The Pew Research Center recently found that nearly half of Internet-using … READ MORE

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